As Editor-in-Chief at SaleCycle, Graham Charlton is part of the team that uses customer behavior and data on customers to help ecommerce sites to convert, retain or increase conversion rates. Graham says there is one part of the sales process in particular that poses the biggest challenge – and the biggest...

You will get two different answers to the questions 'what is an average/good conversion rate for e-commerce?' First, the answer to what an average conversion rate is according to research. And then the answer to what a good conversion rate is.

Ecommerce Conversion Rates by Industry

Ok, let’s start at looking at the average ecommerce conversion rates from Monetate, both globally and for the US and the UK: