– Growth Marketing For Online Stores –

We help you accelerate the growth of your store by pulling ALL levers.
Not just traffic.

How?
Let’s dive right in.

Too lazy to read?

A simple formula for growth


Uh oh, a formula – that’s math!
No reason to stress though, it’s a really easy one:

Revenue = T x CR x F x AOV

When you think about it, there are only 4 ways to increase your revenue:

T

Get more Traffic

CR

Increase the
Conversion Rate

F

Increase the purchase Frequency

(i.e. existing customers who buy more)
AOV

Increase the Average
Order Value

That’s it. Only 4.

I might be wrong (emoticon don’t tell my wife I said that),
but I’m guessing this is you when it comes to the first one – Traffic:

Yep, got m'ducks in a row

(By the way, if this is NOT you, we can definitely help you with this too – get in touch with us).

But for most of our clients,
what we typically see when it comes to the other 3, is this:

I do not have ducks, they are not in a row, I have squirrels at a rave

And that’s too bad – because it’s those other 3 that REALLY fuel your growth.

What’s more: by only focusing on traffic, you’re focusing on the most expensive growth lever.

Doubling your revenue without one extra visitor

Let’s say in the next 12 months you want to double your revenue.

Well, you could try and do that only by increasing your traffic.

If that’s the only plan you have, well…

Chances are you’ve already hit a traffic plateau and the extra traffic you’ll get, will not only be expensive, but also less likely to be relevant or ready to buy.

It’s going to take a huge effort and budget to double your revenue this way.

But you don’t need any extra traffic at all to double your revenue.

Let’s do the math real quickly.
I know that just mentioning the word ‘math’ here made you go like this:

But just try and stay with me a little longer.

Ok, let’s assume you have:

  • T: 100,000 visitors,
  • CR: a conversion rate of 1%,
  • F: a purchase frequency of 1 (every customer only buys once)
  • AOV: an average order value of $100.

So your total revenue is T x CR x F x AOV = 100,000 x 1% x 1 x 100 = $100,000.

Next, let’s say the traffic stays the same, but you increase the 3 other levers (purchase frequency, average order value and conversion rate) by 30% each.

Now the numbers look like this:

  • T: 100,000 visitors (i.e. the same as before)
  • CR: 1.3% (i.e. +30%)
  • F: 1.3 purchase frequency (i.e. +30%)
  • AOV: $130

These targets look a lot easier to reach than trying to double your traffic, right?

Let’s do the math now: T x CR x F x AOV = 100,000 x 1.3% x 1.3 x 130 = $219,700

See what you just did?

Yep, you’ve more than doubled your revenue!

Optimize, Then Maximize

Of course traffic is important, that’s not the point I’m trying to make here. If you don’t have traffic at all to your site, you should definitely work on that first. And we can surely help you with that.

But keep in mind that traffic can only get you so far.

If you hit a plateau in your growth, find it harder and harder to get more qualified traffic to your site and/or see your traffic costs increasing all the time, then you’re a lot better off working on those 3 other levers of growth first before you invest in more traffic.

Because if those 3 other levers are performing better, your traffic is going to become more profitable, which in turn will free up extra budget to invest in other traffic channels.

In short:

Optimize, then maximize.

So what is it EXACTLY we’d love to help you with?

Let me give you the typical agency answer: it depends.

I know, I know. You’re probably more like:

But it really does depend. On where you’re right now in your growth. What you have already done. But more importantly: what you haven’t done yet.

Typically it will be a combination of:

  • Conversion optimization and A/B testing. We actually started out as a conversion optimization agency and we’re still world class at it (yeah, we’re modest and all). We actually have developed our own Dexter MethodTM for it and have written a book about it.
  • Personalization 
  • Marketing automation
  • Email marketing
  • PPC
  • And anything else that is needed to grow your store

By the way, our entire approach is channel-agnostic: Facebook agencies will tell you that Facebook is the solution to your problem, Google Ads agencies will say the same of Google Ads, email marketing agencies will tell you… well, you get the picture.

We won’t do that.
We will just tell you what will work for you.

There are a few certainties though:

1

We’ll focus on conversion rate, purchase frequency and AOV first. Remember: optimize, then maximize. We’re pretty sure you have the Traffic part covered. But if you don’t, we can help you with that too.

2

We’ll focus on the customer journey. You can’t just dump cold traffic to your site and hope it converts. You have to take them by the hand and lead them to the point they’re ready to buy.

3

We’ll be extremely data-driven. We’re number nerds like that.

If they can do it, you can too…

We have worked with clients like

ZEB
Travelbags
2Modern
Taft
Airsoft Station.com
Pioneer
Hubo
Virgin Trains