LEAN CRO: THE BEST WAY TO CONTINUOUSLY IMPROVE YOUR CONVERSIONS

"Great optimisers think in terms of processes, and not copy-paste tactics"-

Peep Laja, ConversionXL

Conversion optimisation is a continuous process. A process of gathering insights, working out ideas and then testing.

Each test delivers new data and insights. Those give you new ideas and - you guessed it - you can test those in turn.

This lean approach to CRO is the best way to grow continuously.

Unlike other agencies, we don’t want CRO to seem like hocus pocus. We will teach you the skills we use to do research and testing. After working with us for a while, you will be able to run your very own optimisation program, if you so choose. We have educational videos that walk through each step of the process, teaching you how we do CRO and how you can do it too. At some point, you’ll not only have increased your revenue, you’ll also have the knowledge to continue optimising (and growing revenue even more) in the future.

Start here

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This is how we ensure your continuous growth:

  • DATA. We collect data by means of quantitative and qualitative research. Google Analytics analysis, user testing, customer surveys, interviews, heatmap analysis, visitor recordings ... everything we think is needed for your e-commerce site.

  • INSIGHTS. You know that feeling when you stare at all that data in your Google Analytics account and think, ‘What am I supposed to do with this?’ We are experts in making all your data understandable. We pull out of it what is going wrong in your e-commerce and what can be better.

  • IDEAS AND HYPOTHESES. On the basis of those insights we develop ideas and hypotheses to solve the problems in your e-commerce, and help your visitor buy (more).

  • DESIGN & DEVELOPMENT. We convert those ideas into one or more concrete versions of the pages we want to test.

  • TESTING. We set up the tests with our testing tool. We integrate your tests in Google Analytics so that we can analyse them thoroughly. From analysing the test data, we gain new insights; which means our next tests get better.

  • CONTINUOUS EDUCATION. We don’t work behind smoke and mirrors, we want to make our process as transparent and user-friendly as possible. Along the way, we provide videos of each step of the process, so you know exactly what’s going on. If you ever choose to go it alone, we want you to have all the skills and knowledge to pick up where we left off and continue optimising your site.

  • COMMUNICATION. We’re constantly in contact with our clients, whether it’s an update about a test or an idea for your site. On top of that, we do monthly calls to go in-depth about tests and the CRO process, and to answer any and all questions. In addition, you’ll have access to our A/B test collaboration tool which will allow you to see exactly what is going on behind the scenes and what stage your tests are at.

Hyper-specialists

We focus 100% on conversion optimisation. We are not an agency that does CRO incidentally on the side because it sounds fun or is hot.

Conversion optimisation is a specialty; and a specialty requires focus.

That is the only way you can book the best results for your customers.

That means that you will be supported by a team of hyper-specialists:

  • A conversion strategist for the research, analyses, the wireframes of tests, analysing the tests and the general project management. The conversion strategist becomes your single point of contact.
  • A UX designer who designs versions for a test on the basis of the wireframes that are created by the conversion strategist.
  • A copywriter who writes the copy for test versions.
  • A front-end developer who sets up the tests in the testing.
  • A QA specialist who checks the tests thoroughly in different browsers and devices in order to be 100% certain that the test versions always work properly.

This is for you if:

  • You own (or work for) a fashion e-commerce site.
  • You want to significantly increase the revenue from your e-commerce site.
  • You already have a lot of traffic and it is becoming increasingly difficult to grow by bringing even more traffic to your e-commerce site.
  • You have more than 1000 transactions. Testing with fewer than 1000 transactions per month makes little sense: it takes too long for your tests to produce results then.
  • You want to learn how to run a successful CRO process from start to finish.

Calculate your potential growth

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CONTACT US FOR A NO-OBLIGATION DISCUSSION ABOUT
THE GROWTH POTENTIAL OF YOUR E-COMMERCE

Fixed prices

Our prices are fixed prices. We deliberately do not work on an hourly rate, because this way we can thereby fully focus on a project: and do everything that is needed to let your revenue grow. That is how we achieve the best results together.

Priced on the basis of the test potential of your shop

We try to run as many continuous live tests as possible. That is how your revenue will grow the fastest: the more you test, the more winners you find, and the faster you grow.

How many tests that means, in practice, depends on the test potential of your shop. The more transactions you have, the faster we can test. The more tests we can set up, the more work and time we invest in your project. But also: the faster you can grow, and the bigger your returns.

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CONTACT US FOR A NO-OBLIGATION CONSULTATION ABOUT YOUR E-COMMERCE
Number of transactions per month
+25,000
Price on
request
Quantitative research:
Analytics analysis,
heatmaps,
Form analysis,...
Qualitative research
(customized):
e.g. user testing, surveys,
expert review,
visitor recordings,...
Copywriting for tests
UX design tests
Development tests
QA tests
Analysis and reporting of
tests
CONTACT US FOR A NO-OBLIGATION CONSULTATION ABOUT YOUR E-COMMERCE
Number of transactions per month
7,501
tot 15,000
€ 11,867
per maand
Quantitative research:
Analytics analysis,
heatmaps,
Form analysis,...
Qualitative research
(customized):
e.g. user testing, surveys,
expert review,
visitor recordings,...
Copywriting for tests
UX design tests
Development tests
QA tests
Analysis and reporting of
tests
CONTACT US FOR A NO-OBLIGATION CONSULTATION ABOUT YOUR E-COMMERCE
Number of transactions per month
7,501
tot 15,000
€ 7,897
per maand
Quantitative research:
Analytics analysis,
heatmaps,
Form analysis,...
Qualitative research
(customized):
e.g. user testing, surveys,
expert review,
visitor recordings,...
Copywriting for tests
UX design tests
Development tests
QA tests
Analysis and reporting of
tests
CONTACT US FOR A NO-OBLIGATION CONSULTATION ABOUT YOUR E-COMMERCE
Number of transactions per month
1,000
tot 7,500
€ 4,915
per maand
Quantitative research:
Analytics analysis,
heatmaps,
Form analysis,...
Qualitative research
(customized):
e.g. user testing, surveys,
expert review,
visitor recordings,...
Copywriting for tests
UX design tests
Development tests
QA tests
Analysis and reporting of
tests
CONTACT US FOR A NO-OBLIGATION CONSULTATION ABOUT YOUR E-COMMERCE
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In contrast with all the others we have ever worked with, dexter.agency is the only agency interested in the money that WE earn.

The team is super friendly, trustworthy, ethical and understanding. But what is especially very important to us: they do what they say they are going to do. No empty promises or postponed deadlines.

Mikkel Andersen, Owner, Trendhim.co.uk, a leading fashion accessory site for men


We have worked with fashion clients like: