CASE STUDY | Manta Sleep

stagering 51.48% increase in AOV

and 9% Increase In revenue

In 2021, Manta Sleep came to us to grow their revenue and profitability. We applied our Dexter Method and found ways to improve the usability of the site. Whilst adding more products to their assortment, we helped visitors finding the right product and increasing the AOV.

Challenges

Manta Sleep wanted to get more profitable and were struggling with the question if they should just increase their pricing. They needed higher margins, but didn't want to risk losing sales. CRO would help them get more out of their existing traffic. They had already tried CRO in-house, but that didn't generate results. 

Achieved Results

The conversion rate dipped in April (the first month of A/B-testing collaboration), only to get up and increase. The Conversion rate was 10.71% higher in 2021 compared to the year before and the AOV +22.25%. In 2022 the conversion rate decreased when pushing on the AOV. This resulted in a stagering 51.48% increase in AOV and their revenue climbed +9%, making Manta Sleep more profitable. 


Client
Manta Sleep

Industry
DTC Sleep Accessories Brand

Short Term Results
30 execute items (issues that don't need to be tested) and 162 test ideas

Long Term Results
Q1 2023 vs Q1 2021 = +89.62% revenue

CEO
Mark Zhang
Hold on, There's more

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From unhappy with their conversions to $2,743,732 In Additional Revenue
stagering 51.48% increase in AOV and 9% Increase In revenue
$2,435,542 in unlocked revenue with an AOV of +25.70%