CASE STUDY | Manta Sleep
$4,577,132 in additional revenue generated and A staggering 51.48% lift in Average order Value using The Dexter Method™️
In 2021, Manta Sleep came to us to grow their revenue and profitability. We applied our Dexter Method and found ways to improve the usability of the site. Whilst adding more products to their assortment, we helped visitors finding the right product and increasing the AOV.
Manta Sleep wanted to get more profitable and were struggling with the question if they should just increase their pricing. They needed higher margins, but didn't want to risk losing sales. CRO would help them get more out of their existing traffic. They had already tried CRO in-house, but that didn't generate results.
The Conversion rate was 10.71% higher in 2021 compared to the year before and the AOV +22.25%. In 2022 the conversion rate decreased when pushing on the AOV. This resulted in a staggering 51.48% increase in AOV.
Overall Manta Sleep experienced a 89.62% increase in revenue in 24 months.
DTC Sleep Accessories Brand
Short Term Results
30 Immediate Execute Items Identified To Increase Conversions
Long Term Results
$4,577,132 In Additional Revenue Generated (89.62% Increase)
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