CASE STUDY | Manta Sleep
stagering 51.48% increase in AOV
and 9% Increase In revenue
In 2021, Manta Sleep came to us to grow their revenue and profitability. We applied our Dexter Method and found ways to improve the usability of the site. Whilst adding more products to their assortment, we helped visitors finding the right product and increasing the AOV.
Challenges
Manta Sleep wanted to get more profitable and were struggling with the question if they should just increase their pricing. They needed higher margins, but didn't want to risk losing sales. CRO would help them get more out of their existing traffic. They had already tried CRO in-house, but that didn't generate results.
Achieved Results
The conversion rate dipped in April (the first month of A/B-testing collaboration), only to get up and increase. The Conversion rate was 10.71% higher in 2021 compared to the year before and the AOV +22.25%. In 2022 the conversion rate decreased when pushing on the AOV. This resulted in a stagering 51.48% increase in AOV and their revenue climbed +9%, making Manta Sleep more profitable.
Client
Manta Sleep
Industry
DTC Sleep Accessories Brand
Short Term Results
30 execute items (issues that don't need to be tested) and 162 test ideas
Long Term Results
Q1 2023 vs Q1 2021 = +89.62% revenue
CEO
Mark Zhang
Hold on, There's more
Explore more Success Stories From Our ECom Partners who unlocked their stores hidden revenue opportunities using the dexter method
From unhappy with their conversions to $2,743,732 In Additional Revenue
stagering 51.48% increase in AOV and 9% Increase In revenue
$2,435,542 in unlocked revenue with an AOV of +25.70%
