CASE STUDY | Eu Natural
From unhappy with their conversions to $2,743,732 In Additional Revenue
When Eu Natural came to us, they were relying a lot on Google Ads, social ads and email.
At first sight, it seemed like they were doing fine, but reality was that they were pumping in a lot of budget into acquiring their traffic.
They also had quite a lot of landing pages of which the conversion rate was low.
They wanted us to help creating landing pages that would convert and therefore would boost their e-commerce store (and increase their profit).
Achieved Results
Where we initially had a test on their landing pages that would decrease their conversion rate by 13.81%, we used those learnings on the next test and increased the conversion rate by 13.41%.
Our biggest win was an uplift of 36.06% (which in CRO is an insane uplift with just 1 test) by improving the add-to-cart area.
In total, we ran 90 tests across their entire website in span of two years, in which we achieved a win-rate of 41%, which is above the average we strive to achieve (between 25%-33%).
In that time, we unlocked $2,743,732 in yearly revenue.
A word from the client
"Dexter has been absolutely amazing to work with as a CRO agency. The communication is excellent and they always go above and beyond the call of duty to help us. I feel like we are in really good hands with Dexter and they are highly recommended by me"
Dan Dashnaw
DIRECTOR OF DIGITAL MARKETING
Client
Eu Natural
Industry
DTC Supplements
Short Term Results
+10% increase in conversion rate in Weeks
Long Term Results
$2,743,732 in Additional revenue Generated
DIRECTOR OF DIGITAL MARKETING
Dan Dashnaw
Hold on, There's more
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$719,668 In Additional Revenue Generated From Existing Traffic In 8 Months By Increasing Conversion Rate By 9.95% And Average Revenue Per User By 15.56%
stagering 51.48% increase in AOV and 9% Increase In revenue
$2,435,542 in unlocked revenue with an AOV of +25.70%
From unhappy with their conversions to $2,743,732 In Additional Revenue
