10 conversion killers for e-commerce sites part 2
This is part 2 of 10 conversion killers for e-commerce sites. If you have not read part 1 you can read it here.
This post goes trough killers 6-10 and what you can do to avoid them.
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10 conversion killers for your e-commerce site (part 1)
Every e-commerce site is different: a different target audience and different reasons why visitors don’t convert. That’s why research at the beginning of a conversion optimisation project is necessary. It’s the only way for you to discover the reasons why your visitors don’t convert… and what you can do about it.
Even so, there are a few things that you can take on immediately, things that are real conversion killers for your e-commerce site. I’ve put together a list—in random order—of 10 real conversion killers for e-commerce sites. There are more, but if you fix these 10, you’ll notice the impact on your conversions.
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