Optimising your product page is one of the best ways to increase the conversion rate of your shop. Each site is different, of course, but you usually see that you can grow faster by improving your product page than by improving your home page or category page (which obviously does ...

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Artificial Intelligence (AI) is hot. Not a day goes by without some article about a ground-breaking new AI application. For laypeople – like myself – it often sounds like abstract hocus pocus. And frankly, sometimes it’s flat-out scary shit. Not surprising, then, that big names like Stephen Hawking, Elon Musk ...

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Conversion optimization is certainly not funny. Or is it? Michael McIntyre – one of my favourite comedians – talks in one of his shows about filling in online forms. And then mostly about how frustrating it can be. And that produces a hilarious bit of comedy! It’s funny because it’s ...

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We love getting into the nitty gritty of conversion rate optimisation here at dexter.agency, whether that’s reading research reports, discovering new techniques or playing around with the latest tools. We searched high and low for tools to cover everything you need to do along the conversion research and testing process.This ...

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Every site is different. They have different target audiences, different problems and different solutions for those problems. But they have one thing in common: they need a value proposition. If you do it right, your value proposition is going to be one of your best conversion boosters. In contrast to ...

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It seems like everyone wants A/B testing these days. Unfortunately, it doesn’t always make sense. It might even be a waste of your time (and visitors). Don’t get me wrong, we love A/B testing. We do it all the time. But only when it makes sense for our clients. ...

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Conversion optimisation is becoming increasingly important. After all, it’s getting more difficult and more expensive to get additional traffic to websites. You’re best off ensuring that as many visitors as possible actually convert. If you already have a good bit of traffic, then raising your conversion rate is often a ...

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You will get two different answers to the questions ‘what is an average/good conversion rate for e-commerce?’ First, the answer to what an average conversion rate is according to research. And then the answer to what a good conversion rate is. Ecommerce Conversion Rates by Industry Ok, let’s start at looking ...

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roadmap

Conversion optimisation is often approached incorrectly…Enter your text here... In this article, I’ll show you how not to do it. But more importantly, how it must be done. Step by step. Do you recognise yourself? You read an article in which Company X increased its conversion rate by 50%, by ...

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10 conversion killers

Every e-commerce site is different: a different target audience and different reasons why visitors don’t convert. That’s why research at the beginning of a conversion optimisation project is necessary. It’s the only way for you to discover the reasons why your visitors don’t convert… and what you can do about it. Even ...

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