I never paid much attention to the whole notion of the 10,000 hour rule. You know, the rule that says it takes around 10,000 hours to master something. It just always sounded to me like a random high number someone just pulled out of thin air. After having spent the ...
To state the obvious: mobile is becoming increasingly important. Duh! Take a look at your Google Analytics data and compare that with the same period last year. Chances are, the share of mobile traffic has grown sharply in 1 year’s time – at the expense of desktop. (Tablets stay more ...
Optimising your product page is one of the best ways to increase the conversion rate of your shop. Each site is different, of course, but you usually see that you can grow faster by improving your product page than by improving your home page or category page (which obviously does ...
I’m not exactly saying anything earth-shaking when I say that a fast site is important. For a marketer or ecommerce store owner, though, this becomes a pretty technical story quite quickly. And then there may be a tendency to shove it to the side and do other things. But that ...
Conversion optimisation and A/B testing cannot be done without each other. That means that you are working regularly, or even daily, on setting up experiments. And if you are working on setting up many different tests at the same time, you will soon lose sight of the bigger picture. But ...
You can actually see your ecommerce site as 2 parts: a browse section and a buy section. The buy section is everything starting from the shopping cart page. At that point, visitors are no longer just looking around, but have shown a clear intent to purchase. The browse section is ...
Artificial Intelligence (AI) is hot. Not a day goes by without some article about a ground-breaking new AI application. For laypeople – like myself – it often sounds like abstract hocus pocus. And frankly, sometimes it’s flat-out scary shit. Not surprising, then, that big names like Stephen Hawking, Elon Musk ...
Conversion optimization is certainly not funny. Or is it? Michael McIntyre – one of my favourite comedians – talks in one of his shows about filling in online forms. And then mostly about how frustrating it can be. And that produces a hilarious bit of comedy! It’s funny because it’s ...
We love getting into the nitty gritty of conversion rate optimisation here at dexter.agency, whether that’s reading research reports, discovering new techniques or playing around with the latest tools. We searched high and low for tools to cover everything you need to do along the conversion research and testing process.This ...
Every site is different. They have different target audiences, different problems and different solutions for those problems. But they have one thing in common: they need a value proposition. If you do it right, your value proposition is going to be one of your best conversion boosters. In contrast to ...
Every time I talk about conversion optimization with my clients, I’m asked the same question: ‘Do those details really make a difference?’ I know. We are talking about small adjustments that seem so minimal it’s almost beyond belief that they can make a difference. The word optional next to a ...
It seems like everyone wants A/B testing these days. Unfortunately, it doesn’t always make sense. It might even be a waste of your time (and visitors). Don’t get me wrong, we love A/B testing. We do it all the time. But only when it makes sense for our clients. ...
Are you doing a complete redesign of your site, or planning a redesign soon? Maybe you want more conversions and you think that a redesign is the solution? I am afraid I have bad news. The chances are good that your new site will make little or no difference. It ...
Conversion optimisation is becoming increasingly important. After all, it’s getting more difficult and more expensive to get additional traffic to websites. You’re best off ensuring that as many visitors as possible actually convert. If you already have a good bit of traffic, then raising your conversion rate is often a ...
Forms are essential in any checkout. And yet so many people get it wrong. And that causes customer drop off. Waste. Anyone who gets to your form is no longer just a visitor, they’re a buyer. Each improvement that you make in your checkout form will have a significant impact ...
Checkout abandonment (aka cart abandonment) means that you’re losing a visitor in the cart or checkout of your site. Actually, you’re not losing just a visitor. You’re losing a buyer. Think about it. They’ve added something to their cart and many of them have even proceeded to the checkout. They ...
You will get two different answers to the questions ‘what is an average/good conversion rate for e-commerce?’ First, the answer to what an average conversion rate is according to research. And then the answer to what a good conversion rate is. Ecommerce Conversion Rates by Industry Ok, let’s start at looking ...
Conversion optimisation is often approached incorrectly…Enter your text here... In this article, I’ll show you how not to do it. But more importantly, how it must be done. Step by step. Do you recognise yourself? You read an article in which Company X increased its conversion rate by 50%, by ...
This is part 2 of 10 conversion killers for e-commerce sites. If you have not read part 1 you can read it here. This post goes trough killers 6-10 and what you can do to avoid them. ...
Every e-commerce site is different: a different target audience and different reasons why visitors don’t convert. That’s why research at the beginning of a conversion optimisation project is necessary. It’s the only way for you to discover the reasons why your visitors don’t convert… and what you can do about it. Even ...