You got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends.  It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s connected world it’s easier than ...

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Sometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk ...

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Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly.  We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, ...

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Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why. He and his colleagues have come up with a formula, using a group of key numbers from your business, ...

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When you’re starting to sell products online, you might wonder whether you should you sell on your own ecommerce or stick with more established “brand name” retail platforms that have a wide reach. Ecommerce veteran Luke Peters says the big marketplaces are the way to go for several reasons. But ...

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There are pure ecommerce companies, and then there are traditional retailers that moved online while still maintaining an offline presence.  To be successful, these two groups should approach the business with very different strategies, says Tom De Bondt, director of IT and digital at Overstock Home and X2O in Belgium.  ...

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Adam Lean helps small businesses, especially eCommerce companies, sort out their financials, i.e. “their books,” to figure out what changes they can make to maximize their profits. Turns out a lot of entrepreneurs are leaving plenty of money on the table without realizing it. Or, they’re wondering where all the ...

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Jason Goldberg has quite a resume: a member of the National Retail Federation’s digital advisory board, Guest lecturer at the Kellogg School of Management at Northwestern University, chief eCommerce strategy officer at Publicis Group, a marketing agency holding company with hundreds of agencies, and much more. But his roots are ...

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Matthias Laqueur, business strategist with BossData, says many retailers who sell offline and online make a huge mistake when measuring the success of their digital efforts.  This is one of the most impactful ways this digital marketing agency is able to help clients get a better handle on key business ...

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As Editor-in-Chief at SaleCycle, Graham Charlton is part of the team that uses customer behavior and data on customers to help ecommerce sites to convert, retain or increase conversion rates. Graham says there is one part of the sales process in particular that poses the biggest challenge – and the ...

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Rachel Johnson Greer, the founder of Cascadia Seller Solutions, is the perfect guide. She has helped more than 700 Amazon sellers boost their visibility and get more income. She is an Amazon seller herself – she even worked at Amazon for 12 years. She talks about strategies you must adopt ...

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When you do business online, your most valuable commodity is… data. But all the data in the world doesn’t mean anything unless you know how to analyze and use it to boost your profits. And, of course, you need to know what data is important in the first place – ...

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Too many companies are focused on the “latest and greatest” Google Ad strategies… while forgetting about the basic tactics that will have a much bigger impact on their ROI. By doing so, Alex Fredheim, founder of Ascendancy Digital, was able to double the revenue one client got from their Google ...

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In the ecommerce world, email marketing remains one of the most powerful revenue drivers. But many online retailers are losing out because their email strategy isn’t as powerful as it should be in some of the most important elements of generating profits.  By focusing on email marketing strategy, Will Evans ...

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Many ecommerce entrepreneurs fall into a trap, says Bill D’Alessandro, CEO of Elements Brands. They think a high Google ranking is a good gauge for the health of the business. And that if a majority of their sales come through Amazon… that’s a good thing – a sale is a ...

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Ciaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran’s product it’s nostalgia, pride, ...

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In our Digital Age, it’s tempting to digitize your ecommerce business’ customer service department as well. Award-winning speaker and author Shep Hyken contends that, when you take away the “human touch,” you’ll find you’ve lost a key element that keeps prospects from turning into customers and customers from becoming repeat ...

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