Posted at 08:53h in BlogTo state the obvious: mobile is becoming increasingly important. Duh! Take a look at your Google Analytics data and compare that with the same period last year. Chances are, the share of mobile traffic has grown sharply in 1 year's time - at the expense of desktop. (Tablets stay more or less stable on many sites.) But has the share of mobile conversions increased proportionally? Probably not. And that means you urgently need to work on a mobile version of your ecommerce site that converts well.