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OPTIMISATION for e-commerce sites

We focus 100% on conversion optimisation for e-commerce. We are not an agency that does CRO incidentally on the side because it sounds fun or is hot.

Conversion optimisation is a specialty. And a specialty requires focus.

Joris Bryon

Co-founder of Joris is, among other things, a ConversionXL Certified Optimiser, author of Frankwatching and Emerce, conversion optimisation trainer for Frankwatching and guest lecturer ‘Data-driven Conversion Optimisation’ at University College Ghent.


Co-founder of CEO and cofounder of the Swedish internet marketing agency and Google Partner Viseo. Also cofounder and owner of several e-commerce sites. Has worked with companies like Best Western, The Swedish Red Cross, Taxi 020 and some of the most visited e-commerce sites in Sweden.

Lauren Tonge

Conversion Optimisation Consultant & Copywriter

Lauren has Bachelor degrees in Business Administration, Marketing and International Finance.
She has several years of experience in internet marketing. Ask her anything you want to know about Google Analytics, Research, and A/B testing.

Topias Tuomi

Business Developer

Topias studied marketing, business, and psychology. He works at the office in Stockholm and has a long experience with helping businesses succeed online.

Zack Simpson

Conversion Optimisation Consultant

Zack has been working in internet marketing for 10+ years conversion and optimisation for the past 5 years. He can find data in Google Analytics nobody else has thought of, a true Analytics wizard.

Matties Otter

Conversion Optimisation Consultant

Matties is a Conversion XL Certified Optimiser with over 10 years of Online Marketing experience. He has worked a lot in Travel and Fashion, including one of the biggest Travel Agencies in The Netherlands and a leading Fashion e-commerce. Loves optimising websites and increasing revenue for clients.

Marc Uitterhoeve

Conversion Optimisation Consultant

Marc has always been fascinated by persuading people to buy products. There are many disciplines within marketing, but CRO appeals to Marc the most because it's data-driven.

"You know which problems you have to address and where opportunities lie, based on evidence and not some random thought. My job is to continuously improve websites in order to make them reach their full potential, and in the process I'm making the owner happy. Best job there is!"


Lead developer
Mark is our coding guru. He has tons of experience developing e-commerce sites AND setting up A/B tests. No matter how complex the A/B test is, Mark will find a way to get it up and running.


A/B test developer & designer
Alessandra combines 2 skills that are not easily found in one person: design AND development. She has a great eye for design and codes A/B tests flawlessly. On top of that she masters the theoretical framework behind conversion optimisation and is even Google Analytics certified.

We are located here

We are headquartered in beautiful Gozo - one of the Maltese islands - and we have offices in Stockholm and Bangkok. But our team is spread out around the world. Everyone at is free to live and work in the places they thrive. That way we work with the best people around the world, so you will work with the best as well.

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In contrast with all the others we have ever worked with, is the only agency interested in the money that WE earn.

The team is super friendly, trustworthy, ethical and understanding. But what is especially very important to us: they do what they say they are going to do. No empty promises or postponed deadlines.

Mikkel Andersen, Owner,, a leading fashion accessory site for men

We have worked with clients like: