Hey you — with the big growth goals
In charge of growth at an ecommerce store with $5M+ yearly revenue?
Congrats. You’re right where you need to be.
You know it’s way past time to start systematically growing your store’s revenue. And you want to be involved in the optimization process and learn the ropes.
You might even ultimately want to build an in-house conversion optimization team of your own.
But you’re not sure who to trust when it comes to improving your store’s conversion rate. In fact, you’re not sure whether “conversion rate optimization” is even a real thing. (It SOUNDS like a scary grab bag full of one-size-fits-all hacks and tactics.)
So you keep gritting your teeth and buying more and more cold traffic — hoping brute force will solve your conversion woes.
Unfortunately, “buy more traffic” isn’t a viable long-term strategy… and it’s not too great for your stress level, either.